Lagos-based independent entertainment company, Real Vibes & Rhythm has officially announced the release of “Lifestyle (Bend Am),” the debut single from their newest signee, Verse Junior. The track is now available for pre-save across all major streaming platforms.
The release represents a strategic move for the emerging entertainment company as it strengthens its foothold in Nigeria's competitive music industry. According to industry insiders, Real Vibes & Rhythm has been quietly building its roster of talent while developing its distribution infrastructure over the past year.
“Lifestyle (Bend Am)” showcases Verse Junior's distinctive approach to the popular Amapiano genre, incorporating traditional Afrobeats elements that resonate with both local and international audiences. Music critics who received advance copies describe the track as ‘rhythmically innovative’ while maintaining commercial appeal.
“We are incredibly excited to introduce Verse Junior to the world,” stated Ziv Marshall, Head of Management at Real Vibes & Rhythm. “His talent and passion perfectly embody the creative spirit we aim to foster here in Africa.”
The company has positioned this release as the first step in a broader strategy to elevate Nigeria's entertainment landscape. Sources close to the label suggest that several additional artiste signings and releases are planned for the coming months.
For Verse Junior, whose previous independent efforts garnered attention within Lagos's underground music scene, this release represents a significant career advancement with the backing of professional management and distribution.
Industry analysts will be watching closely to see if Real Vibes & Rhythm can successfully leverage this debut release to establish themselves among Nigeria's growing roster of influential independent music companies.
The single “Lifestyle (Bend Am)” will be fully available on streaming platforms starting next week.