Just a few months after releasing the critically engaged, star-studded short film, Chapter Ex, Savant returns with The Party Never Really Ends, a short documentary chronicling the lasting impact of Juice WRLD, six years after his unexpected passing.
The Party Never Really Ends is an inquiry into Juice WRLD’s legacy in the Nigerian context, connecting dots to get to the heart of his immense popularity in Nigeria.
This inquiry was important, in the aftermath of discovering just how much of a hold he had on the Nigerian populace. To drive home the point, in 2024, Juice WRLD’s music was streamed 140 million times in Nigeria, more than that of Justin Bieber, The Weeknd and Drake, across all platforms.
Watch the Documentary trailer here.
The resultant documentary focuses on two critical aspects to provide a clearer understanding of this popularity; The fans who listen to the music and the industry players, who speak to his lasting impact (and influence).
Celebrated artistes, Blaqbonez and Ladipoe speak to his impact and influence on his fans and the industry, recalling his musical prowess, his unabashed vulnerability and his incredible ability to blend genres in his expansive discography.
The documentary seeks to bring the fans closer to the music and its Nigerian impact, even as we continue to receive new offerings from the estate, a true testament to his prolific nature and his never-ending relevance. Truly, legends never die and when the music continues to be released with so much attention on it, the party truly never ends.
Savant releases this documentary in the spirit of their mission to bring music-driven storytelling to the forefront of the entertainment industry.
Listen to Juice WRLD’s The Party Never Really Ends here.
About Juice WRLD
Juice WRLD — born Jarad Higgins in 1998 — grew up in Calumet Park playing piano, drums, and guitar, turning to rap freestyling in high school. Influenced by rock music and Chicago drill from Lil Durk and Chief Keef, Higgins initially began recording as Juice TheKidd, a moniker derived from his haircut, which resembled 2Pac's in the film Juice. Juice WRLD became a Top 10 hitmaker, delivering introspective lyrics atop melodic production, with echoes of Travis Scott and Post Malone. His heartsick 2018 debut Goodbye & Good Riddance (2018) — which peaked at number 15 on the Billboard 200 and was home to his biggest hit "Lucid Dreams" — reflected a wide range of stylistic influences: R&B instrumentation, dreamy beats, and even indie rock melodicism. The momentum built by "Lucid Dreams" (currently 11x RIAA-certified Platinum), helped land Juice's sophomore effort, 2019's A Death Race for Love, which topped the Billboard 200 and was soon RIAA-certified Gold. Months later, at the height of his mainstream popularity, he tragically passed away after having just turned 21. At the time of his death, Juice had three singles in the Hot 100 and both official LPs in the Top 100. His posthumously released album Never Die in 2020 crowned the Billboard 200 and was followed by Fighting Demons in 2021. His verses have appeared on records with the likes of Ellie Goulding, Benny Blanco, BTS, YoungBoy Never Broke Again, Halsey, Justin Bieber, Brent Faiyaz, Eminem, Marshmello, and more. To date, he’s been part of over 80 RIAA-certified Gold and Platinum records.
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