Emerging artiste Qasim has shared a cinematic and captivating music video for his well-received debut single “Omo To Dun” via Oluwe Records & Dvpper Digital.
With video direction driven by Qasim and Lensgod, the captivating visuals are nothing short of iconic with an ethereal feel for a vibrant alternative Afrobeat track that promises to resonate deeply with listeners. The video shot at Ziba Beach Resort, Ajah, showcases Qasim as a ladies man as he’s flocked by bikini-clad models, who are also having fun at the beach and poolside.
The TYMG Classic-produced record is not just a song; it's a movement that blends contemporary sounds with rich cultural influences, showcasing Qasim’s unique artistry in the growing alternative Afrobeat. “Omo To Dun”, which translates from Yoruba to “sweet child,” encapsulates the essence of admiration for a beautiful woman.
It’s an irresistible earworm designed to captivate audiences and particularly charm the ladies, inviting them to groove along with its infectious rhythm. Viewers can expect stunning views that enhance the song’s theme of admiration and love.
Reflecting on the inspiration behind the video, Qasim shares, “The idea behind the video was to create a vibrant, feel-good energy—like the vibe when you’re on vacation, everyone’s in a playful mood, you meet some girls. It’s exciting, carefree, and unforgettable.”
About Qasim
Born Qasim Sowemimo, with a Nigerian-American heritage, Qasim connected with melody before anything else. A self-professed music head with a Bachelor of Arts degree in Economics.
Growing up in Chicago, his love for music swelled. Bob Marley, Musiliu Haruna Ishiola, Celine Dion, Michael Jackson, Ayinla Kollington - he wilfully devoured his father’s music collection. At home, he would playfully create with his brothers, using household objects - anything that could produce an instrument, anything to feel the pulse of organic music. Outside, he would perform at talent shows.
He gained rare notoriety early on by singing Islamic passages at his local mosque; his voice often moving the congregation to tears, he recalls. That’s when he discovered he could move people with his voice, and soon, he would be asked to perform at Eid dinners and weddings.
This rich musical history shaped Qasim into the artiste he is today. He credits the rhythmic influences of Afrobeat as key to his sound. “I want people to feel me through my music,” he says, pointing to the confessional style of early 2000s RnB. Hip-hop, with its relatable lyricism and ability to capture everyday emotions, has also played a significant role in his identity as an artiste.
Ultimately, Qasim’s artistry remains deeply rooted in the cultures that shaped him. With his fresh take on Afrobeats, Qasim marries his gentle, baby-smooth voice with a feel-good spirit and meaningful lyrics, that submerge you into the world he is creating.
SOCIALS