UnitedMasters' Vision for Nigerian Music: A Global Journey Begins

UnitedMasters, an American music distribution company, has launched in Nigeria with a “Live from Lagos” concert featuring Tobe Nwigwe & Sarz and Friends. The concert was sponsored by Tequila Don Julio, which is partnering with UnitedMasters to create new ways for artists to be heard, , beginning with the VIP-packed event and expanding to support independent Nigerian artists in the future.

Despite Nigeria's rich musical heritage, artists faced challenges accessing international platforms. UnitedMasters steps in as a revolutionary music streaming platform, providing direct access for Nigerian creatives to upload and distribute their music globally. The platform's significance lies in breaking down historical barriers, allowing Nigerian musicians to reach a global audience unprecedentedly.

Nigeria, fueled by a youthful population and a deep love for music, claimed the top spot as Africa's largest music streaming market in 2022, anticipating a 19.3% growth in 2023. The success of artists like Burna Boy, Davido, and Tiwa Savage has propelled Afrobeats to international acclaim, solidifying Nigeria's position as a major player in the global music industry.

UnitedMasters serves as a global platform for discovering the next wave of Nigerian music talent. Its emphasis on artist empowerment aligns with Africa's musical renaissance, eliminating intermediaries and connecting artists directly with brands like Coca-Cola. Collaborations with Spotify, Apple Music, and YouTube open doors for Nigerian artists, ensuring a diverse international fanbase while integrating with local services to nurture growth in both markets.

UnitedMasters, under the visionary leadership of CEO Steve Stoute, is the driving force behind bridging the gap between independent African musicians and the global stage. Through premium music distribution services, innovative technology, and groundbreaking artist marketing solutions, UnitedMasters empowers Nigerian artists to showcase their talents on international platforms such as Spotify, Facebook, Instagram, Apple Music, YouTube, Snap, TikTok, as well as critical African services like Boomplay, Audiomack, Muska, Music in Ayoba, Anghami, Joox, and more.

In line with its mission, UnitedMasters introduces tailored plans for artists, ranging from the foundational "Debut" with 90% royalty retention to the groundbreaking "Select" tier, allowing unlimited music releases and brand collaborations. To mark its Nigerian launch, UnitedMasters offers reduced pricing, notably the "Select" tier at NGN 20,000/year, reaffirming its commitment to accessible, high-quality music distribution for independent artists in Nigeria.

UnitedMasters' Vision: To serve as a bridge connecting global markets, UnitedMasters aims to empower African creatives, offering them control over their creations. Artists retain full ownership of their master recording rights and can earn beyond streaming through connections with some of the world's biggest brands.