The Street is Ruling the Charts
Superstar Rapper Remilekun Safaru A.K.A Reminisce said in his 2015 single “Local Rapper” featuring fellow indigenous rappers Olamide and Phyno
“Street ti take over.” Which means “The Street has taken over.”
By "Street," Reminisce means the indigenous artistes who rap and sing in Nigerian languages and whose style of music is aimed at an indigenous audience who were regarded as unrefined and unsophisticated (Local). These audiences were referred to as the “Street.” The music was referred to as “street music” and the artistes making these type of music were referred to as “Street artistes” and sometimes condescendingly referred to as “Local artistes.”
In 2015, Reminisce teamed up with indigenous rappers Olamide and Phyno all of whom earned nominations for best rap album at the 2014 Headies Award to create a song that captured the industry mood and change in power dynamics at the time – that song would fittingly win the award for collaboration of the year.
Reminisce’s intro perfectly captured the message the indigenous rap kings wanted to communicate. The intro translated to English means
“Oh Lord, kindly forgive them.
They have used the same mouth they used to refer to me as local as number one…
The Street has taken over."
Today, “Street Music” is now patronizingly referred to as “Street Hop,” and there’s an ever-growing list of artistes who makes this type of music and who keep churning out mega hits every year. Five years after Reminisce released “Local Rapper,” Street music or Street hop is bigger than ever. Both veteran, upcoming, and emerging artistes are redefining street music and tantalizing fans to super hits that are bangers both in clubs and on the street.
The top ten on this week’s TurnTable Top 50 perfectly captures the growth and acceptance of Street music. Seven songs in the top ten are Street Hop. These are seven street hop songs that enjoyed ample airplay and wide streaming across freemium platforms to push them to the top ten of Nigeria’s biggest and most important Music Chart.
This week, Marlian Music, owned by Naira Marley, can justifiably lay claim to the crown of having Nigeria’s biggest Street Artistes as the record label became the first label with three of its artiste in the top ten of TurnTable Top 50 in a week. DJ Kaywise’s “Highway” featuring Phyno is sweeping the airwaves in both western and eastern Nigeria. Bella Smurda’s “Cash App” is still a popular Street anthem. Olamide’s “Loading” with Bad Boy Timz is raking in the streaming numbers and radio airplay. Zinoleesky’s “Kilofeshe” keeps pushing for the top. Rexxie & MohBad’s “KPK (Ko Por Ke)” continues its fine run on the chart. This week, it’s been a street affair at the top 10 and you will agree that these artistes have earned their respective places on the chart.
“Street Hop” artistes have displayed the talent to create different unique sounds and the dynamism to evolve in an ever-changing musical landscape. Today, street music is bigger than ever and with an outstanding seven “street hop” songs in the top ten of TurnTable Top 50 – we can say the Street has indeed taken over. All the seven “Street Hop” songs in the top ten this week
This domination can be seen in other regions of the TurnTable Top 50; Dangbana Republik & Bella Shmurda’s “Rush” debuted at No. 13 with primarily two days of tracking, Masterkraft’s “Hallelu” with the aforementioned Bella Shmurda & Zlatan hits a new peak this week – No. 16 while Zlatan’s “Lagos Anthem” is at No. 17.
Patoranking’s “Abule” is at No. 21 after finishing at No. 3 on the TurnTable Top 50 End of the Year Charts 2020; Olamide’s “Triumphant” with Bella Shmurda is at No. 21 while Naira Marley’s “Chi Chi” occupies No. 24.
Newcomer Seyi Vibez makes his TurnTable Top 50 debut at No. 50 with “Catalyst,” – the artiste featured on TurnTable Charts list of new artistes to look out for based on their chat appearances in 2020. It is safe to say that his 2021 is off to a good start.
The stellar performance of Street Hop on the Chart proves that Street Hop has gone beyond the streets and is now consumed by a diverse range of consumers that cut across different social classes and demographics. Street Hop has successfully brought down many from their high horses and expanded their music taste to now include unrefined and unsophisticated street music.